What is a Lakelander?

Opened his first barbershop in Lakeland 15 years ago | Extensively involved in supporting local youth athletics | Celebrating opening of Barber Skate Shop downtown in October

His latest and most innovative venture to date is the Barber Skate Shop at 717 N. Kentucky Ave., scheduled to open in October. It marries his ability to help people feel better about themselves with his lifelong love of skateboarding.

Thirty-four years ago, as a 12-year-old growing up in Plant City, he started honing his skills cutting hair for local kids out of a neighbor’s shed; he says he could craft a fade his classmates kept coming back for.

Today, he runs Second to None Barbershop on North Florida Avenue, owns a bus he takes to skate tournaments around the country as a literal vehicle for cutting hair, and he’s amped for people to walk into Barber Skate Shop to get a cut while experiencing custom benches built with skateboards, urban metallic wall features and a wide variety of skateboards, roller skates and skating apparel to purchase.

He hosted the first official competition at that park, and that caught the eye of professional skater Ryan Clements, who instantly connected with Jairus and invited him to go on tour and cut hair at professional and amateur skating events.

“I started doing that and realized that I had a niche, and I felt like I could grow the business and start selling decks at the shop,” he says.

“We’ve got to pour into the young people because they’re going to do it for the
next generation.”

He said he loves Lakeland because it’s “like a miniature Tampa” and he’s excited to be part of its ongoing growth. “Lakeland people are friendly and welcoming…and yeah, they are cultivating.”