Every time The Lay Group sells a home, it’s a win not only for the buyer or seller, it’s a win for the community.

This real estate team—led by 20-year real estate veteran Jen Lay—sold nearly 100 homes last year, and every time a deal closed, 10 percent of the commissions went to Lay Legacy, a local non-profit dedicated to helping single parents buy their first home and funding local projects to enhance educational opportunities for youth.

“Community service is a core value. Supporting organizations like One More Child, Lakeland Volunteers in Medicine, United Way of Central Florida and Polk County School Board has strengthened my community ties,” says Lay, a Leadership Lakeland and Leadership Polk alum. “This dedication enhances my empathy and understanding when working with clients.”

Lay marries her love for people with confidence in her ability to negotiate, constantly analyze the market and provide sound wisdom for her clients

“I genuinely care about helping my clients achieve their goals, regardless of the financial outcome for me,” Lay says. “My only goal in this career—and in life—is to give everyone the best life possible. I live every day like it’s the best day ever and believe you can overcome any challenge by being proactive and creative in your craft.”

The Kathleen High School graduate is an eXp Icon Agent and Certified Mentor.

“Over the years, I’ve built a respectable reputation as a straight shooter and this honesty and tenacity ensures my clients’ best interests are always prioritized.”

Jen’s Top Tips for Buyers in Today’s Market

1 – Interview several local agents.

Finding the right real estate agent is crucial. Interview multiple agents to find someone with expertise in your desired area and who can guide you in this competitive market.

2 – Get pre-approved.

Having a pre-approval letter from a lender strengthens your offer and demonstrates your seriousness as a buyer.

3 – Be flexible!

Stay open-minded about property features and neighborhoods. Being flexible can increase your options and help you find the right home in a tight market.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

I thought being a real estate agent would involve writing contracts and showing houses, but it’s much more about building relationships, understanding clients’ needs, and constantly adapting to market changes.

The emotional aspect of helping clients find their dream homes or sell cherished properties, all while helping generations of families, has been incredibly rewarding in ways I never expected.