Rafa Natural is constantly showcasing new products and providing more ways and places to buy its natural skincare, bath and home products. 

Since being featured as a Lakelander MADE winner in 2018, Kim Hancock’s company has continued to lure in customers with seasonal specialties like Watermelon Sugar Scrub and by adding new homegrown product lines, including in the baby and pet care categories. 

Rafa Natural has also partnered with other like-minded companies to offer items such as men’s beard oil.

Hancock has garnered partnerships for Rafa Natural products to be sold in stores throughout the state and beyond, including at locations in Brandon, Tampa and Senoia, Ga.

Easily the businesses biggest exposure to date happened earlier this year, when their products were showcased a the 109th Annual First Lady’s Luncheon, hosted by First Lady Jill Biden in Washington D.C.

“…(it) is a gathering of current and former spouses of Members of Congress, Administration officials, business leaders, philanthropists and friends of The Congressional Club Museum and Foundation, to honor The First Lady and to champion bi-partisan community service,” Hancock wrote on Instagram earlier this year. “The charitable recipient of this years event is the National Military Family Association, a nonprofit dedicated to serving all military families.”