Building relationships and connections with customers is a key part of Publix’s strategy, so Publix has launched its first personalized membership program, Club Publix.

This free membership bundles together a number of digital features, including early notifications of BOGOs and other sales, the ability to pay with a simple scan of the Publix App, and the option to receive e-receipts.

“We’re always looking for ways to create a more convenient and rewarding shopping experience for our customers that delivers more of what matters to them,” said Publix Vice President of Marketing Mark Irby.

Club Publix adds personalization to these digital features with exclusive member perks and personalized content.

“Customers who join the free program will enjoy a more seamless shopping experience, one that’s more personalized to their individual needs and preferences.” – Publix Vice President of Marketing Mark Irby.

Existing account holders will automatically be enrolled in the program and can immediately take advantage of these benefits.  New members can sign up by visiting, downloading and registering in the Publix app, or texting JOIN to 782549.