For almost six years Patterson Jacobs Media Group has worked diligently to bring you the best content through our print publications, and we are humbled by the overwhelming support we have received. That is why we have recently relaunched thelakelander.com to bring you more of the high-quality, local stories you love on a daily basis. We have fully committed to this expanded mission by adding Sally Ibarra Barceló to our team as Digital Marketing Director.

We knew we needed someone passionate about the web to truly take advantage of the opportunity to reach Lakelanders with fresh, dynamic, online content. Sally is a gifted communicator and committed to creating excellent digital experiences for our growing readership. Our agency clients will also have access to new digital strategy services utilizing Sally’s expertise. With her help, we are excited and equipped to advance Lakeland’s most forward-thinking multimedia company.

Sally was born and raised in Dallas, she first moved to Lakeland in 2010 to attend Southeastern University. Sally holds a degree in television broadcasting and has over five years of experience in broadcasting and digital marketing in Dallas, Tampa, and surrounding areas.

“I am so excited to be a part of this team and look forward to growing The Lakelander, WH magazine, thelakelander.com, and Lkldr Creative. The best part about thinking digitally is that there are no boundaries and the possibilities are infinite. Every Lakelander (Lakeland resident) is an inspiration to our work and the stories we tell. I believe our team is only scratching the surface of its potential, and I can’t wait to see how we can keep creating with you, for you, for the beautiful city of Lakeland and beyond.”