Establish 37 is a modern salon celebrating women on a mission.
Establish 37 has a unique mission far beyond being a full-service salon offering hair color, cuts and styling, facials, nail services, tanning, and makeup.
Owner and lead stylist of Establish 37, Lynzee Larson has a defined purpose as to why Establish 37 exists. Lynzee and her husband relocated to Lakeland with their son last summer, and after a few months of working for a local salon, Lynzee literally decided to establish herself by opening her own salon.
“The heart and vision of Establish 37 are that people have the opportunity to establish their dreams here. Whether it be a guest who enters the doors and shares her dreams with her stylist or a stylist building her business, it can be done here.” – Lynzee
“One night, around 11:00 o’clock, I thought about how much I loved the Dixieland area, so I Googled “retail locations under 1,000 square feet,” and our first location on Hillcrest came up. So, I called the next day and we jumped right into it.”
Lynzee has been a hairstylist for 10 years, and her vision was to create a space where stylists were empowered as entrepreneurs, giving them the tools and resources to grow.
Establish 37’s first location (Establish 37 | Hillcrest) on 801 South Florida Avenue opened in November 2019. With a booth rental business model in place, the salon quickly filled up with talented, eager stylists.
“I always say I like hair but I love people, and that’s really why I do hair. Hairstyling allows me to be around people and be a part of their everyday lives. It’s such a privilege that hairdressers have to be a part of our customer’s journey of life, and hear what their dreams are and see how their life is established as well.”
“I always say I like hair but I love people, and that’s really why I do hair.”
By February 2020, Establish 37 was ready for a second location, and, unlike most business owners, Lynzee decided to open her second location about half a mile from the first location: Establish 37 | Palmola. The Palmola location is a slightly different business model, a combination of booth rental and commission.
“In this salon, we welcome our guests. We listen to requests. We care about people. We love hair. We believe in sustainable beauty. We celebrate grace and elegance. We appreciate suggestions. We believe that beautiful is also good.” – Establish 37
– Establish 37