Photos by Maricel Laquindanum

Core Wealth hosts Ann Mashburn, a former assistant editor at Condé Nast for both Vogue and Glamour.

“You Need This, I Promise” is more than just the name of Ann Mashburn’s blog, it is the expression often used by Ann herself when styling friends and guests at Ann Mashburn.

Sid and Ann Mashburn, a husband-and-wife fashion-retail power couple, met in New York, when Sid worked for Ralph Lauren and Lands’ End and Ann was an editor at Vogue and Glamour.

Since then, they’ve launched Sid Mashburn, a men’s store; Ann Mashburn, a women’s store; and most recently, Mashburn, selling everything from baby clothes to home accessories.

Their connection to Lakeland? Lakelander Tim Cox has been a loyal customer at Sid Mashburn for years which led to a friendship with Sid and Ann. A few months ago, Core Wealth hosted Sid and his team for a trunk show and cocktail party (stay tuned for more coverage in an upcoming issue of The Lakelander).

Sid and his brand were so well received by Lakelanders that women requested an Ann Mashburn trunk show as well.  The Ann Mashburn store sells clothing from the Ann Mashburn label, specializing in sophisticated and timeless classics, including dresses, denim, leather shoes, skirts, and tops.  

“Being in my store is like being at a cocktail party.”
-Ann Mashburn 

Last week, after much anticipation, Ann Mashburn made it to Lakeland for a trunk show, cocktail party and women’s breakfast at Revival, all hosted by Core Wealth Advisors. During the women’s breakfast, Ann Mashburn answered questions regarding business, style, her personal life, and the fashion industry.

Ann Mashburn’s personal style is influenced by that of the classic Parisian woman, and when asked, “What are the five shoes a woman needs in her closet?” she replied, “Shoes are so important. Cheap shoes can make an outfit look cheap and bad shoes can ruin an outfit. The five starter shoes to own are a ballet flat with a block heel, a strappy heel with a block/chunky heel, a good boot, and tennis shoes.” 

For more from Ann Mashburn, visit