Located at 4747 S. Florida Avenue, GreenWise Market opens its doors in Lakeland!

With a 25,000-square-foot layout, the Lakeland GreenWise location is the first true GreenWise prototype. “This is the first store out of the ground, the first store that is our design. All of the other stores have been spaces/[buildings] we have acquired and have had to make fit,” says Brian West.

Although a sister brand of Publix, GreenWise offers a different experience. Some of the store features include cup holders in shopping carts for you to enjoy drinks from the POURS section while you shop, along with indoor/outdoor seating and meeting spaces.

Upon entering GreenWise you see department labeling such as “EATS,” where you will find a combination of produce, hot food, a salad bar, the deli, and the bakery.

The “POURS” section is dedicated to on-tap beers, kombucha, acai bowls, smoothies, local drip coffee, and espresso. GreenWise will participate in the app program “Untapped.” Untapped allows you to locate your favorite local and small-batch beer offerings in your area when they are in stock.

“CUTS” is where you can pick up meats raised with no antibiotics or added hormones; sustainably sourced seafood; fresh, never-frozen fish; house-made sausage; and so much more.

“FINDS” is the place to go for the perfect charcuterie board or what we like to call the essentials to hosting guests. Find good olives, charcuterie, wine,* and beer. Ask a specialist about finding the perfect pairings.

Lastly, in the “CARE” section you can shop personal-care products: everything from vitamins and nutritional supplements to natural soaps and shampoos.

Local Partnerships

Local bakery Born & Bread Bakehouse will sell their products inside the store Saturdays and Sundays, featuring sourdough bread, almond croissants, traditional croissants, and house-made granola.

Lakeland-based coffee roaster Patriot Coffee will be served as drip coffee in the “POURS” shop daily.

Local artists Fred Koehler and Josh (Bump) Galleta collaborated to create “Lakeland on the Move,” a work of art representing many parts of Lakeland and people of all ages, races, and abilities.

Local Community Partnerships include VISTE, Talbot House, and Boys & Girls Clubs. Perishable food donation partnership with Feeding Tampa Bay through Feeding America.