Make Publix Associate’s Financial Dreams Come True

AN INTERVIEW WITH JEREMIAH KOSSEN

In 1957, Publix Employees Federal Credit Union (PEFCU) was founded to meet the financial needs of Publix associates and their families, as part of a vision Publix founder George Jenkins, John Turner and other leaders had of giving employees access to better loans and savings options.

Headquartered in Lakeland, Fla., the member-owned co-op has more than $1.4 billion in assets, is ranked in the top 5% of credit unions nationwide and boasts an A+ rating in financial health. 

In March 2022, Jeremiah Kossen came on board as the credit union’s new CEO. He took some time recently to reflect on his journey and share what’s coming next for PEFCU.

“Improving lives through credit unions isn’t just a career; it’s a way of life.”

Tell us about your journey.

I have served in multiple executive roles in the credit union industry after getting started as a problem case officer at NCUA. Most recently, I served as CEO of Town and Country Credit Union in Minot, ND. But before that, I spent 10 years as Chief Operating Officer at Lake Michigan Credit Union in Grand Rapids, Mich. 

There are a lot of excellent credit unions out there, but the opportunity to be a part of one sponsored by a company as prestigious as Publix felt very special. My family and I are excited to join the PEFCU family. I am really thankful for such a talented, supportive and engaged Board of Directors governed by Publix Super Markets leaders with much experience.

Why are you so passionate about the credit union industry?

Improving lives through credit unions isn’t just a career; it’s a way of life. The credit union philosophy of “people helping people” inspires me to serve others. The credit union industry is passionate about its members and exists to better their lives and support the local community. Credit unions would not exist without a persistent push to help the underserved. We put members first, and we all do our part in making each other successful. 

Publix is a very service-oriented company. Does that same thread run through the credit union journey? 

Having spent the entirety of my 20-plus years of service in the credit union industry, I know the importance of servant leadership. Being part of a credit union sponsored by a company as prestigious as Publix is an honor. Publix sets the standard for delivering world-class service, and that was undoubtedly one thing that attracted me to this role. I look forward to ensuring that PEFCU’s level of service exceeds what Publix associates deserve. 

Now that you’ve been on the job for nine months, what are some upcoming projects members can get excited about?

My first six months began as the pandemic subsided and anxiety about inflation and recession increased. Yet, we were able to roll out projects allowing members to prosper despite the current economic climate. So far, we’ve rolled out our First-Time Home Buyer program, First-Time Car Buyer program, and Publix Relocation Loans, each uniquely designed to help make major financial moves.  

Now, members can look forward to more products and services that help them gain financial success despite financial obstacles. Plus, they’ll find that our banking platforms, such as mobile and online banking, will be much more cutting-edge. They’ll also see us more in the community as we partner with charities and do more philanthropic work.  

Besides business and operations, what does an associate get out of working with PEFCU?

PEFCU is going through many positive changes. PEFCU associates set our credit union apart from others. We not only have seasoned staff who remain loyal to the PEFCU brand, but we also have plenty of new talent coming in, and their unique experience makes us better. 

As a credit union, our associates get a sense of empowerment in that we can improve the lives of our members and community. What makes PEFCU unique are our values, which are to be caring, inclusive, accountable, innovative and transparent. We foster an environment where everyone is valued and respected. Our relationships with our associates are trustworthy, and we take responsibility for meeting our standard of excellence as their employer. We encourage our associates to challenge the status quo in a way that will lead to a stellar experience for them and our members. 

How are you enjoying being a Lakeland resident?

We have always loved Florida and have frequently vacationed with my in-laws, who are snowbirds. We like the Lakeland community because it has a lot to offer our family. We’ve gone to the Farmer’s Market, seen a show at the Lakeland Community Theatre, played lots of tennis at the Beerman Family Tennis Complex at Publix Charities Park and found a church we enjoy.

Tell us something about yourself that people would be surprised to know. 

I am an only child. Also, I really like Halloween! One of my favorite costumes was one that our employees chose for me—Joe Exotic! It was fun!