You’re not getting snow and there are as many fake Christmas trees as palm trees in Central Florida, but one local company helps Lakelanders finally experience a white Christmas—or the closest they’ll get to one, through the brilliance of illuminating displays.

There’s something special about putting gifts under the tree that in turn help other Lakelanders put gifts under their tree. If you’re making a list, start right here in Lakeland to support local businesses who have something special for many of the people in your life.

When you cozy up next to thousands of other locals in the festively lit confines of Downtown to “ooh” and “aah” at more than 100 floats and groups of performers, you can thank Anne Furr for her vision and her tireless work, alongside the City of Lakeland and Junior League of Greater Lakeland, to help create an iconic annual event that started quite humbly.

Seven years after stepping down from his role as pastor of a mega church, Jay Dennis has taken up residence in what could be compared to a small, tight knit village—and he couldn’t be more thrilled, for himself and for the congregation he now pastors near the heart of downtown.

“Imagine an entire airplane to yourself, in a relaxed atmosphere. If there’s anything we don’t already have we can fulfill requests, from food and drinks to scheduling a car service to pick you up on the tarmac at your destination. It’s a luxurious experience.” Yes, that’s actually an option for Lakelanders. You must read on.