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Supporting Black-owned businesses is not just a trendy hashtag, it is key to helping shape the future of our economy.

This year will go down in history for many reasons and one of them is advocating for and supporting Black-owned businesses. The call to support Black-owned businesses is long overdue and understanding why it matters and how our spending habits have power is important.

1. Closing the Racial Wealth Gap – Today’s racial wealth gap can be traced back to Jim Crow-era practices like redlining and job discrimination. These practices segregated African Americans from higher-paying jobs and homeownership opportunities that eventually prevented generational wealth building.

2. Supporting the Local Economy – When small businesses thrive, so do their respective communities.

3. Holding Large Corporations Accountable – Launched in 2020, The 15 Percent Pledge is a non-profit advocacy organization urging major retailers to commit 15% of their shelf-space to Black-owned businesses. The 15 Percent Pledge seeks economic equality and prosperity for Black future founders, Black students, and Black people in the workforce.

Here are 10 notable black-owned businesses to support in the Greater Lakeland area.

Alévri & Co | alevrimarket.com
Servicing Central Fl
Alévri & Co is a 100% vegan bakery. They are dedicated to creating fine goods with an artistic flair, sourcing high-quality ingredients that are sustainable, ethical, and simple.

16.92 Cofee Matcha Bar | instagram.com/16.92__
A mobile coffee matcha bar.

Amonie Jo’s Coffee | instagram.com/amoniejos
118 Ave A SE, Winter Haven, FL 33880
A mobile coffee and pastry shop.

Lauren Nailed It | instagram.com/laurennailedit
1224 Florida Ave S, Lakeland, FL 33803 | Establish37
Owner and Nail Technician of Lauren Nailed It, Ashanti Lauren is an expert on all things natural nails and nail designs.

Midtown Dental | mymidtowndental.com
607 S Missouri Ave, Lakeland, FL
Established over 10 years ago, Midtown Dental is known for its customer service and engagement in the community.

Relax It’s Natural | relaxitsnatural.com
807 Florida Avenue, Lakeland, Fl
A unisex salon + spa focusing on natural hair care.

LKLD Food Tours | lkldfoodtours.com/
A guided walking food tour of Lakeland.

Wax Haven | thewaxhaven.com
Winter Haven’s first waxing center dedicated to removing hair safely and gently through wax services.

Hocus Pocus Comics | hpcomics.net
An independent publishing company producing comic-books for education.

Natural Vibes for Life | naturalvibesforlife.com
Natural health and beauty products.